We are looking for a self-motivated & skilled individual to drive our SEO efforts, including onsite and offsite optimization and keyword expansion research. Current knowledge of SEO best practices and techniques is essential to this role. The primary role to ensure the content is search-engine friendly and optimized to increase the visitor growth & visitor to lead ratio.
Roles and Responsibility:
· Develop and execute successful SEO strategies
· Conduct keyword research to guide content teams for SEO friendly content creation
· Analyze competitors & find out new link opportunities
· Monitor daily/monthly performance metrics to understand strategy/performance across digital assets
· Review technical SEO issues and recommend fixes
· Recommend changes to site architecture, content, metadata, filters, linking, dictionary/synonyms etc.
· Optimize website content, landing pages and paid search copy
· Implement SEO best practices during content creation, including NLP and provide optimization strategies to increase click rank/search relevancy
· Direct off-page optimization projects (e.g. link-building)
· Collect data and report on traffic, rankings, and other SEO aspects
· Work with social media and digital marketing teams to optimize campaigns
· Implement intelligent recommendations based on customer profile, product, project
Desired Skills:
· Proven experience of 2+ years as SEO executive or similar role
· Knowledge of standard and current SEO best practices
· Understanding of search engine algorithms, ranking methods, and semantic search methodology is preferred
· Knowledge of HTML/CSS (good to have but not mandatory)
· Experience with SEO reporting
· Good understanding of mobile & web technologies (PWA, AMP, Responsive web design) and their impact on SEO
· Able to complete competitive analysis within the industry
· Proficiency in concepts such as Web Traffic Analysis, Search Tuning, Content Adoption by customers is mandatory
· Analytical mind set with numerical aptitude
